YouTube Ads PlayBook by Jake Larsen

Description:

How You Can Leverage The Proven Power Of Our Youtube Ads Playbooks To Increase Traffic, Generate Higher Quality Leads & Convert Them Into Paying customers
This course will teach you how to master YouTube advertising, from video creation to analytics, by showing you how to:

Create unskippable and profitable YouTube ads
Connect with your exact audience at the right time
Convert viewers into paying customers

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These Are Brands We’ve Helped Grow With YoutTube Ads:
Advertising on YouTube means advertising on America’s most popular online platform (take that, Facebook).

73% of adults in the U.S. use YouTube, which, yes, is more than the 69% that use Facebook. Shocked?

In any given quarter Facebook advertisers will spend more than youtube advertisers will spend in an ENTIRE YEAR….That means that you have a much bigger advantage when it comes to advertising on YouTube than on Facebook — more eyeballs and less marketers competing for those eyeballs. (Plus no overzealous facebook “content moderators” to take down your perfectly good ad)

Not to mention each visit to YouTube involves a more engaged audience without the mindless scrolling you see on other platforms.

That’s why, with the help of our strategies and playbooks, we’ve seen our clients exponentially grow their businesses and make millions using YouTube ads.

With your audience already hanging out there and the solid opportunity to reach and convert them — can you really afford not to be on YouTube?
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What Previous Clients Have To Say

Mike Quist: Stone Coat Countertops
“They have saved us hundreds of thousands of dollars!”

Billy Gene: Billy Gene Is Marketing
“We spent $25k on YouTube in the first month and turned it into $100k+.”

Dr. Angela Lauria: The Author Incubator
“We have twice the number of clients now than we did before we started working with them and we’re spending half as much on advertising.”

Dan Martell: Saas Academy
“They continue to blow my mind with their advanced strategies for targeting and audience assessment and really building my email list in a very profitable way.”

Mariah Coz: MariahCoz.com
“They’ve been able to run very profitable ads for me and my business.”

Dr. Anthony Balduzzi, NMD: Fit Father Project
“We’ve grown our channel by over 100,000 subscribers… we’ve also generated over 50,000 new leads to our email list and that’s translated to literally hundreds of thousands of dollars in new program sales for us.”
Why should you learn YouTube Ads from the Video Power Marketing team?

Learn from a team with:

Over 7 years of experience with YouTube Ads
Managing more than $30M dollars in spend
Having launched over 7000 campaigns
For more than 100 different brands

All of this experience has helped us create a proven framework and process for launching profitable YouTube Ads.

We’re sharing our playbooks with you so you can start transforming your business with YouTube right now.
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Video Ads Playbook: What is it?
Community

Actively engaged private facebook group filled with content, strategy and launch experts to help you with any and every question
Playbooks

Five go-at-your-own-pace modules designed to maximize your budget, time and energy

Resources

We’ve got you covered with our YouTube ROAS Calculator, frameworks and real-time case studies to turn the hypothetical into reality
What You Will Learn From the Course

Learn the elements of a successful youtube campaign
Learn our 7 step video ad framework to create winning video ads
Set up the perfect budget to not waste a cent on ads that aren’t working
Properly structure your campaigns so you can see exactly what’s working at a glance

Understand the math and metrics behind a profitable YouTube Ad campaign.
Drive High quality leads with Youtube Ads
Know the 5 levers you can pull to fix broken ads
Drive more leads, webinar registrations, applications, and phone calls

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The Playbooks For Winning With YouTube Ads
Playbook 1: Video Ad Strategy

The YouTube Ad Strategy to know the elements of a successful YouTube Ad Campaign
Which metrics you need to measure for a profitable YouTube Ad Campaign
The YouTube Ad Journey to know which offers work best to which audience
The audience survey to get inside the mind and heart of your core audience

Playbook 2: Video Ad Creation

Learn our 7 step video ad framework to create winning video ads.
Discover simple creative tips to increase viewer engagement.
Get access to our video ad frameworks worksheet to help you write and script your video quick and easy.
Watch real working video ads and a breakdown of WHY they work so you can model them.

Playbook 3: YouTube Ad Campaign Setup

How to properly set up your tracking so you can track everything from view to purchase.
How to properly structure your campaigns so you can see exactly what’s working at a glance
How to build relevant audiences that are ready to buy your products
Discover the best targeting methods to pinpoint your exact audience
How to allocate your budget wisely so you don’t waste money

Playbook 4: Video Ad Optimization & Scale

Understand the math and metrics behind a profitable YouTube Ad campaign.
Which metrics should you focus on and which ones can you ignore
If your ads aren’t working, what are the 5 levers you should pull to fix them.
How do you scale your winning campaigns without breaking them.

Playbook 5: Case Studies

How to drive high quality webinar leads with YouTube Ads
How to sell your ecommerce products with YouTube Ads
How to book high quality calls for your coaching / consulting business
How to grow your YouTube Channel with YouTube Ads

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What Other People Are Saying

Ryan Deiss, Founder and CEO of DigitalMarketer.com

“The way that I found Jake is I was actually doing research on this particular subject and I saw his ad. I said, ‘Dang, that’s a good ad. This guy knows what he’s doing.’ So I bought his products that he had at the time, signed up for his list, and finally emailed him and said, ‘Man, we gotta get you to come out and talk about YouTube advertising cause it’s an under discussed subject and you know what you are doing.’ Jake Larsen is a YouTube ambassador. He also does his own consulting and training when it comes to this particular subject so you guys could not be in better hands.”

Peter Szabo, Agency Owner

“I just got off the phone with Jake Larsen and I’m completely shocked. In an hour he delivered what hours of studying and thousands of dollars spent on YouTube Ads courses couldn’t. Talk to him for 5 minutes and you’ll see he’s got his shit together and he’s a true master of his craft. Couldn’t recommend Jake highly enough. Thanks brother! Really one of the best consulting calls I’ve had – if not the best one.“

John Lee Dumas, Host of Entrepreneur on Fire

“John Lee Dumas of Entrepreneurs On Fire here. When you have a flagship community such as Podcasters’ Paradise, the one major issue is getting the word out, and getting in front of not just enough people, but the RIGHT people. Working with Jake at Video Power Marketing… I was able to get in front of the RIGHT people, and the conversions were incredible. Jake and his team have their systems down pat, from step one to conversions, and it was a true pleasure working with them! IGNITE!“
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Frequently Asked Questions
Will YouTube ads work for me?
What type of monthly budget do I need in order to get started?
How long will it take for me to see results?
What if I get stuck or have other questions?
Is this for beginners or advanced students?
Do I have to be on camera?
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Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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