Unlocking the Secrets to Direct Mail Profits from Dan Kennedy
Description
Advanced Marketing: Learn the time tested, proven method for generating leads and converting those leads into customers creating huge income
Details
This course is designed to extend the basic principles of direct marketing and assumes the student has already learned the basics of lists, mailers, promotion codes, and split testing. In this review of Direct Mail campaigns managed by Dan Kennedy and Bill Glazer over many years, the most successful components are distilled and analyzed–and proves that 90% of marketers don’t take the critical extra steps to move their ads from good to GREAT. Framed around the recession that started in late 2008, there are strategies shared to help teach how to maximize the dollars spent by small business owners looking to re-position their offerings. You will get tactics to earn the status of top of mind so your business is viewed as ‘more essential’ to help survive the cut (in spending) that so many consumers are making today. Another key behavior of sifting through high and low probability prospects is shared. This aims to help eliminate wasted costs. Finally, using the lists you may already have or will rent, several strategies to enhance its value with harvesting key data points are provided. This helps re-enforce a recurring theme: that simply having a great piece of copy is NOT the silver bullet to obtain highest results. This course takes the student beyond looking at response % as a measure, and aims at an ROI formula to truly understand the benefits of your targeted efforts. Direct Mail profits digs far beyond that notion and goes even further–providing other dimensions that, when added together make up a very powerful lesson from the experts in this field.
Get Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
tristian –
This is Digital Download service, the course is available at Coursecui.com and Email download delivery.