Shane Melaugh – Course Craft

Shane Melaugh – Course Craft

Description:

A Step-by-step, Proven, No-nonsense Advice For Going From Zero To Creating A $200 Online Course That Sells An Average Of Once Per Day

The 3 Pillars:

1. The Complete Tech Stack

Everything you need to create, deliver, sell and protect your online course, on your own platform that you control, without needing to hire any developers.

2. The Magnetic Course Creation Plan

Everything you need to find and validate the perfect product idea and how to turn your knowledge into a practical, highly valuable online course.

3. The Magnetic Marketing Funnel

Everything you need to pre-launch your product, create a successful product launch, create upsells and other revenue engines, recruit affiliates to promote your product for you and set up the system you need to sell 1 copy per day of your $200 course.

The Online Course Success Formula: Marketing + Course Creation + Marketing

Yep, that’s right. Marketing is in there twice. That’s how important it is.
If all you do is the “course creation” part, you’re making an age old mistake of thinking “build it and they will come”. You’ll build your course, open it for sale and then… crickets.

• You need to start with “Marketing”, because you need to understand your market and your future customers. You have to have a real understanding of what makes a marketable product. Something that people actually want to buy. And you need to build our entire course with that in mind, from day 1.
• Then, you need the “Course Creation” part to ensure you actually solve the problems you identified in your market and that you don’t just create any solution, but a high-value, practical, actionable solution that is well presented.
• Then, you need the second “Marketing” part to launch your product, using a proven system that uses ongoing, evergreen marketing so you’re not just sitting there, twiddling your thumbs and hoping that you’ll be blessed with sales from out of the blue.

This is what a magnetically sellable course is about: it has marketing and sellability “baked in” – which makes all the marketing you do for it 100x easier. And at the same time, it’s a high-quality, value delivering product that helps people achieve the result they want.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.