Russ Henneberry – Words That Sell Workshop (2020)

Russ Henneberry – Words That Sell Workshop (2020)

Description:

• theCLIKK’s Copy Builder tool that identifies the precise value (there are dozens of them) of any product or service so you can describe it and sell it.
• theCLIKK’s Headline Swipe File containing 108 headline formulas you can employ to write high-converting email subject lines, blog post titles, and sales letter headlines. (This is gold.)
• How to write persuasive copy using the Dual Readership Path (SPOILER ALERT: People don’t read your emails, ads, and sales letter, they skim them. This is how you make sure even the skimmiest of skimmers reads your sales argument.)
• How to defeat the blank page with the always applicable P.A.S.A. opening.
• How to tastefully urge your prospective buyer to take action NOW (even if you don’t have a deadline or limited supply.)
• A “rule of thumb” that will help you determine how long an ad, email, or sales letter needs to be to get results.
• The 3 simple questions you need to answer BEFORE you write a single line of promotional copy.
• Why “proof” is the most important conversion element in your sales copy and the 3 forms of proof you can employ. (Even if you’re just getting started you can always use “Piggyback Proof.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.