Digital Marketing Masterclass by Phil Ebiner

Course Curriculum

Introduction

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Welcome! Let’s Do This! (1:32)

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Download the Ultimate Guide to Content Marketing

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Learn Our Digital Marketing System in 10 Minutes (9:27)

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Course Roadmap – Where Should You Begin?
Define Your Business & Target Audience

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DOWNLOAD: Define Your Business Worksheet

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Define Your Purpose (4:03)

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CASE STUDY: 3 Brand’s Purpose (5:25)

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Positioning Your Brand (4:06)

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CASE STUDY: Amazon and Harley Davidson Positioning (3:05)

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Unique Selling Proposition (6:01)

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Personality: What’s Yours? (1:49)

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CASE STUDY: 3+ Brands Show Their Personality (6:54)

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Find Your Audience (4:57)

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Validate Your Business (8:30)

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CASE STUDY: Phil Surveys His Audience

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Supplemental Reading List
Brand Identity

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Branding Basics (2:27)

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CASE STUDY: 3 Company Styles (4:43)

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Tools for Creating Graphics (7:39)

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Brand Assets: Links to Helpful Resources

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Quick Canva Tutorial (10:35)

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Quick Photoshop Tutorial (26:10)

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Supplemental Reading List
Websites

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Website Tools & Why I Use WordPress (3:39)

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Choose Your Domain Name (5:28)

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Intro to WordPress Course Lessons (1:15)

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Purchase Hosting and Install WordPress (5:59)

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Navigating WordPress (6:06)

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Install and Activate Themes (6:34)

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Add a Static Home Page (4:09)

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Editing a Page & Change the Site Title (17:05)

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Add and Edit a Menu (5:41)

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Publishing website (1:41)

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Writing a New Post & Organizing Your Blog (9:12)

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Blog Page Design – Excerpts vs Full Content (1:00)

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Adding Videos (3:44)

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Customize the Sidebar (4:47)

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Add Images to Sidebar (4:58)

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Facebook Like Widget (2:27)

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Add a Site Widget (1:47)

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Add Site Icon with a Plugin (2:25)

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Make Your Website Responsive and Mobile Friendly (3:27)

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Customize Footer Information (3:28)

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Find, Install, and Activate Plugins (7:19)

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Backing Up Your Website (4:47)

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Securing Your Site from Attackers (4:51)

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Make Your Site SEO Friendly (5:37)

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Make Your Website Faster (4:33)

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See your Google Analytics in WordPress (5:06)

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Block Spam with Akismet (3:13)

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WordPress Commenting Systems _ Plugins

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Secure Contact Forms in WordPress (7:07)

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Pretty Link Redirects – Link Shortener (2:58)

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Editorial Calendar (2:00)

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Free Email Marketing in WordPress (10:58)

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Add Social Sharing Buttons (6:51)

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Add a Welcome Mat to Increase Opt-Ins (3:23)

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3 Ways to Increase Opt-Ins with Sumo (3:50)

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What Pages Do You Need? (8:42)

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Design a Home Page that Works (8:54)

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The Start Here and About Page (6:15)

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The Resource Page (5:39)
Email Marketing

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Easy Email Marketing Funnel (6:51)

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Email Marketing Tools (4:09)

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Lead Magnets (7:26)

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Where to put opt-in forms (5:34)

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Segmenting and Tagging Your Subscribers (5:10)

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Email Sequences (13:06)

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Better Email Subject Lines (3:54)

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Using Analytics to Improve Emails (7:05)

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CASE STUDY: 100 Subscribers in Less Than 1 Week (5:32)
Copywriting & Blogging

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Copywriting Basics (2:19)

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A.I.D.A

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CASE STUDY: A Sales Page That Works (8:14)

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10 Commandments of Copywriting (6:42)

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Write Better Headlines (5:21)

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Write Quality Articles

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Optimize Your Website SEO (5:23)

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Supplemental Reading List
YouTube

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Intro to YouTube (6:39)

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CASE STUDY: The YouTube Sales Funnel (4:43)

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YouTube SEO – Watch Time vs. Views (3:33)

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Keyword Research for YouTube Videos (5:39)

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Start Your New Channel (2:59)

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Channel Art and Icon (7:23)

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Channel Description (2:41)

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Customize Your Channel Design (4:26)

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Add a Channel Trailer (2:29)

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YouTube Channel Settings and Verification (6:34)

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Upload Defaults, Featured Content, and Channel Branding (6:01)

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Uploading Videos + Titles, Tags, Description (11:41)

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Cards and End Screens (7:53)

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Use YouTube Analytics to Grow Your Channel (6:08)

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Quickly Respond to Fans with the Community Tab (2:17)

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Live Streaming with YouTube Live (4:07)

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Free Music on YouTube (1:37)

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Create a YouTube Ad (5:09)

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Spy on Competition with Social Blade (4:02)

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TubeBuddy: Optimize Your YouTube Experience (13:02)
Video Marketing

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Video Marketing Basics (3:36)

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Video Equipment for Beginners (8:28)

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Tools to Make Your Videos More Pro (4:02)

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Structure a Video that Sells (4:19)

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Intro to Video Production Bootcamp (1:04)

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What Type of Video Should You Make? (2:47)

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What Makes a Great Video? (3:17)

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Come Up with Great Video Ideas (5:05)

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Plan Your Video (3:30)

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The Pre-Production Checklist (4:04)

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Intro to Eqiupment (1:34)

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Camera Options (6:00)

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Microphone Options (4:37)

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Lighting Options (1:55)

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Editing Tools (2:11)

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Exposing Your Shot (5:25)

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Compose Your Shots (4:25)

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Filming Yourself (1:09)

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Getting the Right Shot (3:43)

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Choose a Background (2:32)

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My Office Video Setup (2:54)

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Exposing with DSLR and Mirrorless Cameras (6:31)

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Focus with DSLR and Mirrorless Cameras (2:35)

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Stabilize Your Shots (2:57)

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Know Your Lenses

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Shoot with your Smartphone (5:10)

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Shoot with Your Webcam (5:49)

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Record Great Screencast Videos (4:20)

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Choose the Right Microphone (3:21)

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Record Better Audio in Any Environment (1:27)

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Lavalier Microphones (2:47)

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Shotgun Microphones (0:55)

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Recording Audio with Your Computer (1:33)

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Why We Light (1:03)

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Use Natural Light (4:14)

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Three Point Lighting (7:26)
Facebook Groups

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Why Facebook Groups? (2:19)

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Start a Facebook Group for Your Audience (11:26)

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Facebook Group Tips: Grow an Engaged Audience (8:24)

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Posting Types, Live Streaming to Groups, and Scheduling Posts (3:34)
Facebook Pages

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Why Facebook Pages are Important for your Business (1:09)

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Creating a Stunning Facebook page for your business (8:57)

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Adding Essential information to your Facebook Page (10:39)

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Selecting your Profile Image (4:29)

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Creating Professional Facebook Cover Image for your Pages (12:03)

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Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)

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Getting your Facebook Page Username (2:45)

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Setting up your Facebook Page Target Audience (6:48)

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Facebook Page Apps to increase fans engagement (8:05)

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Top 9 Ways to Monetize your Facebook Page (11:58)

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Exploring Publishing tools (10:12)

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Scheduling Facebook posts (4:43)

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Facebook Call-To-Action Button (9:28)

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How to spy your competitors on facebook (11:01)

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How to guarantee your fans see all your posts (9:32)

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Exploring Facebook Insights (12:19)

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Promoting your Facebook Page (10:33)

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Four Unlimited sources of royalty free images (12:19)
Facebook Ads

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Introduction to Facebook Ads (1:12)

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Introduction to the Facebook Ads Manager (5:53)

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Setting Up Your Payment Account (1:54)

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Define Your Target Audience (12:13)

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Level 1 – Creating the Ad (5:24)

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Level 1 – Boosting your Post (8:36)

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Level 2 – Creating your Ad in the Ads Manager (11:24)

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Tips to Get Your Ad Approved (3:24)

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Analyzing Results (11:24)
Facebook Retargeting

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What is Facebook Retargeting and Why is it Important for You (4:50)

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Creating a Facebook Pixel (5:28)

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Installing the Pixel in WordPress (4:31)

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Installing the Pixel in Non-WordPress Sites (2:27)

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Testing the Pixel (3:53)

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Creating your Audience with the Pixel (3:40)

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Facebook Pixel Advanced Audience Creation (13:45)

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Message “Your Audience is too Small” (1:50)

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Creating a Facebook Ad with the Pixel Audience (10:38)
Facebook for Local Business

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How Facebook Ads Can Help Your Local Business (6:23)

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This is the Plan for your Local Business (7:33)

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Reaching People Around Your Business (10:23)

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Create Your Local Business Ad (10:27)
Google Adwords

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Google Adwords for your Business (1:47)

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How Adwords Works (2:53)

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Example of Ads that we are creating (4:27)

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Setting up your Adwords Account (6:51)

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Exploring the Adwords Interface (5:14)

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Discovering the Best Keywords (11:14)

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Creating a Google Adwords Search Campaign (6:10)

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Selecting your Audience (3:32)

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Choosing your Bid settings for Google Adwords (4:21)

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Creating an Ad group and Adding Keywords

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Finalizing your Google Adwords Ad (6:14)

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Managing your Google Ads Campaigns and Analytics (3:02)

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Creating a YouTube Ad with Google Adwords (9:57)

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Your Next Steps (0:42)
Google Analytics

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Setting Up Google Analytics (5:32)

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Navigating the Google Analytics Dashboard (6:34)

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Know Your Audience with Analytics (5:35)

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User Acquisition and Behavior Flow (13:17)

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See Where Visitors Click with Page Analytics (4:40)

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User Behavior and Site Speed (4:00)

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Setting Up Goals (3:09)
Twitter

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Why Twitter Can Help Grow Your Business (1:47)

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Choose the Best Username (6:27)

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4 Tips for Choosing Your Twitter Handle (2:00)

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Creating Your Twitter Account (4:53)

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Creating an Outstanding Twitter Profile Page (3:46)

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Adding your Profile and Header Photo (9:33)

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Writing an Optimized Twitter Bio (10:43)

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Choose Your Pinned Tweet (6:17)

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Connecting with Other Influencers (5:36)

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Twitter Hashtags (5:41)

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Growing your Twitter Presence with Jooicer (9:04)

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Add Twitter Buttons to Your Website (9:58)

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Add Twitter Widgets to Your Website

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Twitter Ads – Creating Your Ads Account and Campaign (9:31)

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Twitter Ads – Adding your Payment Method (1:21)

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Twitter Ads – Creating other Twitter Ads (2:19)

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Twitter Ads – Promoting a Tweet (1:51)
Instagram

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Why Instagram Can Help Grow Your Business

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Instagram for Business – Whats our Strategy (4:21)

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Create an Instagram for Business profile (3:51)

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# 1 Building a Killer Instagram Profile (2:42)

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#2 Building a Killer Instagram Profile (3:57)

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#3 Building a Killer Instagram Profile (5:04)

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#4 Building a Killer Instagram Profile (1:33)

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Accessing the Ads Manager (2:36)

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Creating your First Instagram Ad (3:58)

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Creating you Instagram Ad inside the App (7:44)

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Important Tips to have a Successful Ad on Instagram (4:46)

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#1 Mistake People Make on Instagram (2:19)

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#2 Mistake People Make on Instagram (1:13)

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#3 Mistake People Make on Instagram (2:01)

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#4 Mistake People Make on Instagram (0:51)

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#5 Mistake People Make on Instagram (1:04)

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#6 Mistake People Make on Instagram (0:51)

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Tools to create Instagram Photos

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Creating Viral Instagram Photos (13:20)

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Instagram Live and Instagram Stories (4:07)
Pinterest

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Why Pinterest Can Help Grow Your Business (3:15)

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Opening a Pinterest Business Account (3:14)

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Verify Your Account (4:56)

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Linking Pinterest with other Social Media platforms (2:04)

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Optimizing your Pinterest Profile (8:51)

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Creating Boards (9:21)

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Using “Secret” Boards (3:00)

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The Powerful Pinterest notification (1:18)

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Pinterest Chrome Extension (3:21)

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Adding Pinterest to your Website (13:36)

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Pinterest Ads – Getting started (3:02)

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Pinterest Ads Panel Overview (2:46)

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Creating a Pinterest Ad

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Creating Pinterest Ads Fast (3:05)

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Pinterest Analytics (2:00)
LinkedIn

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Welcome to LinkedIn Marketing (1:39)

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Setting up your LinkedIn Account (6:25)

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Adding Experience, Skills, Accomplishment to your LinkedIn Profile (3:21)

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Adding a Professional Background Photo (4:06)

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Add Media to Your Profile (6:00)

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Changing your LinkedIn URL (3:29)

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dding your Website to LinkedIn (6:22)

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Creating Shareable Content on LinkedIn (4:07)

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LinkedIn Company Pages Examples (5:29)

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Creating a LinkedIn Company Page (2:22)

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Managing your LinkedIn Company Page (7:08)

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Publishing Content in your LinkedIn Company Page (4:10)

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Getting $50 in LinkedIn Ads Credits (2:39)

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LinkedIn Ads Introduction (2:56)

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Creating a LinkedIn Sponsored Content Ad (11:46)

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Waiting for LinkedIn Ad Approval

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Creating a LinkedIn Text Ads Campaign (6:52)

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Creating a LinkedIn Sponsored InMail Campaign (9:08)

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Quick View of the LinkedIn Campaign Manager (3:09)
Periscope

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What is Periscope? (1:07)

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Creating Your Periscope Account (6:35)

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Use Your Periscope Description for Marketing (4:22)

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Use Periscope Like a Pro (10:59)

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Live Scope Stats (3:37)

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How Often to Periscope (4:15)

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Deal Periscope Session Length (2:50)

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Using Powerful Titles in Your Scopes (2:20)

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Getting Feedback from your Audience (3:32)

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Using your Scopes in Other Channels (5:34)

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Equipment to Make Scopes Look Professional (5:10)
Social Media Live Streaming

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Using Social Media Streaming to Grow your Business (2:07)

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Basic Equipment for Social Media Streaming (8:41)

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Planning an Irresistible Live Streaming Session (9:42)

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Running a Facebook Live Session from your Smartphone (6:47)

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Sharing our Facebook Live Session (2:43)

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3 ways to Reuse your Facebook Live Sessions (5:27)

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YouTube Live Basics (2:17)

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Running a YouTube Live from your Smartphone (4:40)

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Instagram Live (3:09)

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Periscope Live (3:17)

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Introduction to OBS Broadcaster Software (3:19)

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Setting up your OBS software (10:56)

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Using OBS Studio Mode (4:51)

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Facebook Live Streaming with OBS (12:23)

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YouTube Live Streaming with OBS (6:59)

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Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)

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Other Awesome Software for Live Streaming (8:03)
Podcasting

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Podcasting Basics (3:11)

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Podcasting Tools (6:41)

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Hosting Your Podcast with Libsyn (7:27)

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Adding ID3 Tags (3:16)

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Submitting Podcast to iTunes (2:18)

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Outsourcing Podcast Work (2:17)

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Validate Your Podcast Feed (0:57)
Quora

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Quora Basics (2:57)

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Finding, Answering, and Optimizing Your Quora Answers (3:20)
Conclusion

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Thank You Video (1:46)