Fearless Branding from Ben Adkins
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
With a clear value proposition, messages that speak to the deepest needs of your ideal clients and marketing materials that differentiate you from the competition — how much could your business grow?
Fearless Branding will build a strong marketing and sales foundation for your business. You’ll attract your ideal clients – and closing the right business will get easier.
The services outlined below work together to give you the tools you need to grow your business.
STRATEGY, RESEARCH AND PLANNING
Brand Vision
Position your business precisely in the minds of your ideal clients
A comprehensive program consisting of research, brand positioning and vision setting that defines your business’s competitive advantage and how to communicate it.
Client Research
In-Depth interviews with clients, prospects and colleagues
Get inside their heads. Uncover opportunities. Improve your positioning, messages and sales approach.
Business Planning
Define your key issues, business objectives and strategies
A Fearless Brand is a powerful tool that helps you achieve your objectives more efficiently.
MARKETING
Marketing Plans
Adopt best practices for service firm marketing
Your marketing plan defines the strategies and content you need to develop and shows how you’ll use them. Includes budgets, timelines and accountability.
Foundational Marketing
Logos, taglines, websites and case studies
The core visual and verbal elements to powerfully and credibly present your value.
COACHING
Brand and Business Coaching
A rigorous hybrid of coaching and consulting
The Fearless Branding coaching program efficiently delivers the help you need to grow your service firm or consulting practice. I’ll coach you to define your objectives and your competitive advantage. And when it’s time to get into marketing and sales action, I can guide you, do the work for you, or a combination of the two – whatever serves you best. learn more
SPEAKING
How to Build a Fearless Brand
Interactive workshops and keynotes
Learn how your service business or consulting practice can apply principles pioneered by the world’s great brands to create fierce customer loyalty, command premium prices and increase your client base with the clients that want your unique value.
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This is Digital Download service, the course is available at Coursecui.com and Email download delivery.