Dan Heath – Make Your Ideas Stick: Communicate with Impact

Dan Heath – Make Your Ideas Stick: Communicate with Impact

Description:

What you’ll learn

• How to make your messages stick with an audience
• How to spot the traits that sticky ideas have in common
• Why so many presentations and pitches are unmemorable and unpersuasive
• How to get your audience to care about your communications

Requirements

• No

Description

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on making ideas stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques for making your ideas stick.

Who this course is for:

• Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

Self Help – Lifestyle online course

More information about Self Help:

Self-help or self-improvement is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis.
Many different self-help group programs exist, each with its own focus, techniques, associated beliefs, proponents and in some cases, leaders.
Concepts and terms originating in self-help culture and Twelve-Step culture, such as recovery, dysfunctional families, and codependency have become firmly integrated in mainstream language.

Self-help often utilizes publicly available information or support groups, on the Internet as well as in person, where people in similar situations join together.
From early examples in self-driven legal practice and home-spun advice, the connotations of the word have spread and often apply particularly to education, business,
psychology and psychotherapy, commonly distributed through the popular genre of self-help books.
According to the APA Dictionary of Psychology, potential benefits of self-help groups that professionals may not be able to provide include friendship,
emotional support, experiential knowledge, identity, meaningful roles, and a sense of belonging.