Aidan Coughlan – The Listicle Builder

Aidan Coughlan – The Listicle Builder

Description:

It was crucial that we got the formula right
And because we used them so frequently, I invested a lot of time thinking about how we could make them better.
Initially, I developed a set of rules and guidelines for our content team to make sure we hit the mark.
Simple ones, like ‘Style headers in H3’ and ‘Put links on a new line under the paragraph text’.
And more tricky ones, like ‘Make sure the headings relate back to the headline’ and ‘Always surprise the reader – they haven’t come here to be told what they already know’.
And over time, I realised something

The less time my team spent focusing on the ‘simple’ elements – like styling and formatting and consistency – the more they were able to focus on the more advanced ones.
Not only did the production of our content become quicker and more efficient.
But the end product was superieor and offered more value to our audience.
(Incidentally: This was one of the key reasons why the publication grew from 60,000 monthly pageviews to 6.5 million monthly pageviews during my 18 months in the role.)
Then I built my agency
And we were tasked with producing huge volumes of content for big brands – at competitive rates.
Once, just as we were getting off the ground, were asked to turn around 50-60 articles in the space of 48 hours.
The scope for error was tiny. And with several contributors coming together, we needed a watertight process.
One that would ensure consistency – and would allow us to focus on creating excellent content, rather than squabbling over which heading style to use.
That’s when I built this tool. And I’ve been refining it ever since.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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