Total Business Mastery by Brian Tracy
Module 1: Escape and Arrival
Current Blockbuster Examples of The Five Product Types
Competitive Overview and Dissection of Existing Info Businesses
The Three Selling Systems. (Competitive Spy Footage)
The Escape And Arrival framework
Module 2: Personalized Product Production
The “Crystal Ball” Approach to See if They’ll Buy.
Uncovering The Sales Segment
Personalized Product Production.
Liquidator Products
Bread And Butter Products
Modulated Courses
Continuity
Big Ticket Interactive
Content Compounding
Module 3: Passive Selling Systems
Build A List
Sell Them Stuff
Linear
Cycling
Ascending
Descending
Opt In
Content
Sales
Order
Pre-Built Templates for All Pages
VSL Template with Slides
Sales Letter Template
Webinar Template with Slides
Content/Pitch Template
Module 4: Instant Audience
The Sole Function of driving traffic is to turn a Profit.
The only people you should target are those likely to Buy.
The most Consistent source of traffic and customers is from Advertising.
The trick to making advertising work is to start Small and Scale.
Know Best Before You Test
Two-Minute Campaign Quickstart
The Pre-Sell Ad
The Deep-Funnel Ad
The Only Four Metrics
The Goal: A Highly Automated System That Produces Consistent Sales As Passively As Possible.
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