David Meerman Scott – The New Rules of Marketing & PR
Description
The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
In The New Rules of Marketing & PR I make it easy for you to learn online thought
leadership and viral marketing strategies.
These are the “new rules” I’ve used to create marketing programs that have sold
over a billion dollars of products and services.
I’ll show you how I developed strategies that for just a few hundred bucks earned
me spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and
again in 2007.
This isn’t the same old marketing and PR you’ve tried before:
You don’t obsess about being “on message.”
You don’t break the bank with expensive advertising.
You don’t beg mainstream media to write about you.
> Instead, you tell your story directly to an interested market!
David Meerman Scott – The New Rules of Marketing & PR: Video, PDF´
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
eñbooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Lord –
This is Digital Download service, the course is available at Coursecui.com and Email download delivery.