Nicholas Papagiannis – Effective SEO and Content Marketing

Nicholas Papagiannis – Effective SEO and Content Marketing

Description:

Here’s what you’ll get:

• General education on SEO and organic content marking
• Understanding which search engines to focus on
• How SEO and content can solve business problems
• Building a new brand through SEO and content
• Identifying who your true competitors are
• Which Analytics reports you should be regularly monitoring
• How to establish research channels that can inform your business initiatives
• Building personas and audience purchase journeys
• Prioritizing locations, demographics and countries
• What needs to be in place to maximize free traffic levels to your brands assets
• Understanding all the key tasks and attributes for an effective content program
• Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
• Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
• Calculating ROI for SEO and Content initiatives
• Small business marketing via content and SEO and having the right small business mindset for success
• Website and content design considerations (accessibility, principles of marketing)
• Optimizing for the future and looking at other search venues
  Amazon Optimization
  YouTube Optimization
  App Store Optimization (ASO)
  Podcast Optimization
  Optimizing Blogs and other off-site content
• Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
• How to build an optimization path and programs that drive results and manage risks

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.