Lynda – Marketing to Millennials
Description
Millennials-individuals between the ages of 18-35-are the largest buying segment in the economy. In this course, learn what this generation actually values, and how to leverage proven marketing strategies to effectively target this powerful audience. Millennial marketing expert Chelsea Krost kicks off the course by explaining who millennials are and debunking common millennial stereotypes. Chelsea offers specific tactics that you can use to optimize your organization’s digital and social presence, and shares strategies for upping your content marketing efforts to inspire and engage consumers. To wrap up, she covers influencer marketing-including how to find the right influencer for your business-and goes over fundamental social media marketing concepts.
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
>changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
eñbooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Lord –
This is Digital Download service, the course is available at Coursecui.com and Email download delivery.