Laura Belgray – Inbox Hero (Email Copywriting Course)

Laura Belgray – Inbox Hero (Email Copywriting Course)

Description:

In this easy-to-digest guide, you’ll learn how to..

Be more concise
Clear out all the “verbal bubble wrap” that’s burying your powerful message
Paint vivid pictures with your words
Create tantalizing cliffhangers within your emails
Stop impatient, speedy, skimming eyeballs
Get a hurried reader to willingly go back and re-read more carefully
Speak commandingly without being pushy
Leverage simple formatting tricks that grab the reader’s eye (and brain)
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Give CTAs extra urgency (hint: it’s all about the specifics – see the Supergoodie Silverlake email)
Reverse-engineer an email you love and replicate its success – without actually copying
Get buyers jumping at a high-ticket offer in under 26 words
Get subscribers who “never write back to anyone” to write back to YOU – and why that matters
Warm up readers to any promotion, even one that wouldn’t naturally be “on brand” for you
Weave in powerful social proof without seeming like a braggy blowhard
In this 2-hour video training, you’ll learn:

The Art of The Start: How to jump into a story so we’re gripped from the get-go
The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
Rhythm changes. (See what I did there?)
“How do I use dialogue and spoken lines?” ME: I’ve got you.
Humor, or which words add the yuk yuks
Length. How long is too long?
The difference between a “who cares” anecdote and a real story
How to make a story “email appropriate”
Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.