Krista Neher – Digital Marketing That Actually Works Right Now

Krista Neher – Digital Marketing That Actually Works Right Now

Description:

When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now.

In this session we’ll cover:

How to use the GSOT model to think strategically about your digital marketing opportunities.
Overview of core digital marketing tools, how they work in 2019 and where to focus your efforts (Social Media, SEO, Websites, Email, Digital Ads, Conversation Marketing, CRM and Mobile)
How new innovative technologies are changing the face of marketing and what you should pay attention to.
How to prioritize your digital investments with Investment/Impact mapping
What actually works in 2019 and how to build your plan
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.