John Kay & Mervyn King – Radical Uncertainty: Decision-Making Beyond the Numbers

John Kay & Mervyn King – Radical Uncertainty: Decision-Making Beyond the Numbers

Description:

John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing.Duct Tape Marketing: The Worlds Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself have become world-wide bestsellers. John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. Huffington Post calls John one of the 100 Must Follow on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a must listen by Fast Company. He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. Johns practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

Great content isn’t merely eye-catching. By creating high-quality content that educates and connects with people, modern marketers can build trust—and turn more of their prospects into customers. In this course, learn how to create content that generates leads for your business. Instructor John Jantsch begins by going over the benefits of great content and how it can build trust and help you create connections with your prospects. John then shows how to measure effectiveness, keep a keen eye on your SEO objectives, and capture referrals. Finally, he brings it all together by explaining how to create a well-informed content lead generation plan.