Inbound Sales by Getresponse
Description
Why join this course?
Is content marketing only about creating content? What makes a pro content marketer? And how do you build a campaign that’s enduring, engaging, and supports the consumer across their entire journey? In this dynamic course, you’ll learn how to:
- Create a content marketing program that keeps your audience happy.
- Use different marketing channels, like emails and webinars, to attract new prospects.
- Distribute content to boost your brand reputation and recognition.
- Tune in to become a better content marketer.
And much more!
8 Teachers
25 Lessons
6 Quizzes
176 Mins training
1 Industry-recognized certificate
Meet your teachers
Abby Hehemann
Product Marketing Manager, GetResponse
Andrew Davis
Founder, Monumental Shift
Jamie Turner
CEO, 60SecondMarketer.com
Karolina Kurcwald
Chief Wordsmith, GetResponse
Krista Liebmann
Head of Social Media, GetResponse
Marcin Struzik
Video Manager, GetResponse
Michael Brenner
CEO, Marketing Insider Group
Michael Leszczynski
Content Marketing Manager, GetResponse
What’s inside?
In this course, you’ll discover how to create an effective lead generation strategy with SEO, SEM, social media, email marketing, and marketing automation. To secure more sales, time and time again. Our experts will demonstrate use cases and best practices in design, traffic generation, copywriting, and testing.
INTRODUCTION TO INBOUND SALES
- What is CRM and Inbound Sales? Why Should I Use It?5:22
- Understanding the Buyer’s Journey10:13
- Defining the Ideal Buyer Profile6:48
- Revision
INBOUND MARKETING
- Why Inbound Marketing Can’t Exist Without Content8:09
- Top Funnel Content6:22
- Middle Funnel Content3:29
- Bottom Funnel Content4:26
- Revision
LEAD GENERATION WITH INBOUND MARKETING
- How to Drive Traffic with SEO16:05
- How to Generate Leads with PPC15:02
- How to Generate Leads Using Landing Pages7:32
- How to Generate Leads Through Social Media & Blogging8:19
- Nurturing Leads with Email Marketing and Marketing Automation7:43
- Revision
GENERATING SALES WITH INBOUND MARKETING
- Moving Leads from Marketing Qualified to Sales6:58
- How to Spot Active and Passive Buyers6:03
- How to Sell via Email6:18
- Discovery Calls & Selling on the Phone6:11
- Conducting the Perfect Demo6:12
- Revision
POST PURCHASE MARKETING AND CUSTOMER RETENTION
- Delight and Retain Your Customers: the Benefits of Loyalty Programs8:06
- Nurturing Loyal Customers and Driving More Conversions7:40
- Revision
FINAL EXAM
- Final Exam
tristian –
This is Digital Download service, the course is available at Coursecui.com and Email download delivery.