Heather Polivka – Pairing Marketing and HR for Business Results

Heather Polivka – Pairing Marketing and HR for Business Results

Description:

Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?

If 2020 is teaching us anything, it is that many of our tried-and-true approaches to running our businesses and making decisions are insufficient when up against the unexpected. Customers’ expectations have shifted from simply consuming a product or service to demanding more of businesses; expecting them to put people over profits, create a sense of community, take care of their employees, and do the right thing. With many tried-and-true approaches to business management and leadership, these emerging expectations can seem at odds with driving productivity and profitability. What if your access to sustainable business performance was simple, but not easy? What if your ability to thrive and create brands people live was through meeting these expectations, for your employees and customers alike?

In this one-hour presentation, I will share the Promise-to-Profit model for driving improved innovation, employee engagement, customer satisfaction, growth and profitability for any business to thrive.

Learning Objectives Pairing Marketing and HR for Business Results

Learn the Promise-to-Profit model for driving sustainable and improved innovation, employee engagement, customer satisfaction, growth and profitability
Realize the critical importance of your employees in driving sustainable business performance and why employee-centric companies out-perform their competitors
Discover why your branding and marketing efforts might occur as nothing more than a logo and a spiel to your employees and customers alike, and not producing the ROI that they could
Understand how functional silos within organizations diminish the opportunity for business performance, and a suggested approach for breaking break down those silos
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.