Erin Balsa – The Research Report Playbook

Erin Balsa – The Research Report Playbook

Description:

The real estate sales game today is no longer just an old school game of:
Door knocking
Referrals
Networking
Yes – That’s All Important, Don’t Get Me Wrong.
And any form of prospecting is better than doing nothing.

But what if I were to tell you there’s a way to generate leads on demand and create a marketing system where people come to YOU, rather than the other way around?

Something that can help you avoid being in a “feast or famine” cycle where you don’t know where the next lead is coming from…

Something that can generate leads FOR YOU, 24 hours per day, 7 days per week – without you being directly involved…

The answer?
Social media ads.
It has changed the playing field for everyone for the better.

In fact…
I THINK SOCIAL MEDIA IS THE GREATEST GIFT EVER GIVEN TO THE REAL ESTATE INDUSTRY!
One of the things that’s pushed my career from point A to point B is that I explore every avenue.

Whether I’m negotiating a $20 million deal in Manhattan or EXPANDING my new brokerage, SERHANT., I want to know I’m doing the most I can.

I want to squeeze every single drop out of an opportunity.

When I discovered the power of social ads – specifically Facebook and Instagram – I multiplied my income, influence, and reach.

Facebook and Instagram ads offer an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide.

Unlike a generic billboard most people ignore, social ads allow you to reach your ideal client efficiently and not waste ad dollars showing to people that are not interested in your services.

This cannot be achieved with almost any other marketing channel.

According to a recent study from the National Association of Realtors, social has become CRITICAL to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:
47% of real estate businesses note that social media results in the highest quality leads versus other sources
99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
TRANSLATION? SOCIAL MEDIA IS AN ABSOLUTE GOLDMINE FOR REAL ESTATE BUSINESSES!
Remember – lead generation is your #1 job as an agent.

Facebook is a no-brainer and remains a staple of marketing for real estate agents.

Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate businesses.

Social media ads can change EVERYTHING for your lead volume…

No matter what you’re doing throughout the day, it gives you the opportunity to generate leads and build your brand, 24 hours per day, 7 days per week.

But only if you know how to do it right.

I started as someone who was unknown 12 years ago, as a failed actor with no contacts or industry connections…

From there, I was able to build the most-followed real estate brand in the world.

SERHANT., my brokerage earns 100,000,000+ impressions each MONTH on social…

And it’s all from my consistent Facebook ads strategy I’ve been using for years.

Within my first month of using this strategy, I TRIPLED my lead volume.

Along the way, I’ve collaborated with some of the top digital marketers to refine my ad strategy into a MACHINE that really works.Over the past three years, I’ve helped B2B SaaS clients drive MILLIONS of dollars in revenue by creating the kind of research reports people actually want to read and share. Like the 2020 Remote Work Report, which has driven $680k in revenue (so far). Now I’m packing EVERYTHING I know about research report creation and distribution into a course that includes my plug-and-play TEMPLATE.

I also answer all your burning questions: How do I come up with a compelling storyline? How do I get valid data? What if the data doesn’t support the story I want to tell? Am I supposed to gate the report for lead gen? How do I project manage all the moving parts? Why is my butt itchy? (Well on second thought, not ALL your burning questions.)

If you know me from my LinkedIn posts, you know my content has an edge to it. So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports.

Course Preview
Lesson 1: Course Intro

Welcome + objectives

Lesson 2: Planning + Project Management

Organizing all the moving pieces + setting clear expectations

Lesson 3: Data Collection + Analysis

Securing an audience, writing questions + analyzing raw data

Lesson 4: Report Writing + Design

Turning an outline into a polished report

Lesson 5: WebDev + Tracking

Setting up campaign tracking + QA

Lesson 6: Organic Promotion + PR

Generating attention + leads

Lesson 7: Paid Promotion

Planning ads + writing ad copy

Lesson 8: Sales Enablement

Helping sales have more productive conversations

Lesson 9: Post-launch

Analyzing results + making process improvements

Lesson 10: Monetization

How to sell research reports to clients

Lesson 11: My Writing Process Deep Dive (Bonus)

How I do data storytelling, step-by-step

FAQs

Who’s this course for?

1. In-house B2B marketers and writers who want to produce bigger business results, hit their numbers, impress their bosses, and get promoted.

2. Experienced freelance content writers and marketing agency owners who want to earn more money by adding a high-ticket item to their services menu.

Who’s this course NOT for?

This is an advanced content marketing course. If you don’t understand basic content marketing acronyms and tactics, this course will go over your head. You should also have strong writing skills—or an experienced writer you can assign work to.

What will I learn in this course?

You’ll learn a step-by-step process for project managing, creating, and distributing marketing research reports. The B2B SaaS companies I work with use reports to build thought leadership; support SEO and PR initiatives; and drive pipeline and revenue. And if you’re a freelance content writer or agency owner, you’ll learn how to sell this high-ticket offer to clients. (The course includes my cold email template.)

Preview Information:
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Archive Page

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.