Ecommerce SEO Master Class for Shopify stores 2021 (11/2020)
Description
Duration: 5h 24M / video:. MP4 1280×720, 30fps | r) / Audio: AAC, 44100 Hz, 2ch / Size: 4.69 GB
Genre: e-learning / Language: English
The ultimate guide to mastering SEO for ecommerce stores. Increase your Traffic: Optimize your shopify ecommerce store for SEO, what you’ll learn
Step-by-Step SEO Guide for Shopify Ecommerce Stores
Learn Advanced SEO Startups to Increase your Shopify Store Traffic
Understand what SEO is and why you should adopt this marketing strategy
Learn how google works and what you need to do to make your store appear on the first page of search results
Learn how to conduct keyword research, how to evaluate keywords and choose the right ones
Learn How to Optimize Your Ecommerce Shopify store for SEO step by Step (In-place Optimization)
Learn different strategies for creating and building your backlink profile (off-site optimization)
Learn how to structure your ecommerce store and collections
Learn what content marketing is and how to use it get free traffic to your store
Discover the downsides of Shopify when it comes to SEO, and how to fix them!
Requirements
Do you have to have an e-commerce store or do you plan to have one
Basic knowledge of the shopify platform and how it works
A laptop and an Internet connection
Description
Getting free traffic is every store owner’s dream! Free traffic means more leads that cost you zero dollars! so every cent they spend on your store is a net profit!
Relying on paid advertising to drive traffic to your store is perfectly fine, and it’s definitely a way to gain brand awareness, make sales, and make a profit! But with growing competition, huge advertising costs, and new stores coming to life every day, relying on a single source of traffic is not something I recommend you do!
Especially if what I’m offering is free as a 100% free way to get more traffic!
Hi, I am Rihab, an online ecommerce instructor with over 31 thousand students and an average course rating of 4.5 stars. I’ve worked with clients around the world and helped them start or grow their businesses, and in this course I’ll show you how to optimize your store for SEO so that you rank higher on google and get free traffic!
People use google daily to search for topics they want to explore or things they need to buy! Google processes more than 80,731 requests per second, which is equivalent to 2.5 trillion search queries per year! It’s huge, I know! People go to google, enter their queries, process the results, and click on the ones that get their attention!
Jack here wants to buy new boots for this winter season, he goes to google and types “motorcycle boots”. Google returns the most relevant results for this particular query, and now Jack can browse this page and click on the headlines that attract him the most!
This same exact query is searched on google about 27,100 times a month.
Now let’s assume that your store shows this result and that it shows the first 5 results here. This will mean that some of these 8,100 requests will lead to your store! let’s say you received 10% of these visits. That would mean 2,700 visits per month for free! and this is only for ranking by one keyword!
Now imagine ranking by multiple keywords, this means getting more and more free traffic! so, making more and more sales and increasing your sales!
Easy, huh? Well, no!
Ranking on google and showing up in the first few results is something you should work hard on!
Many people think that just by including a keyword a few times inside a page, in the title or body text, they will rank for the keyword and start getting the promised traffic!
Well, the reality is quite different
Optimizing your store for SEO is a process that goes beyond including relevant keywords and covers many different aspects.
In this course, I will guide you step by step through this whole process, I will not hide anything from you, I will explain everything in detail with real examples, so that when you finish this course, you can optimize your store and start getting the free traffic you want!
Many people try to optimize their stores for seo, they do something here and there and sit around waiting for their page ranks to increase! But it doesn’t work!
Optimizing your store for SEO is not a job that you do easily or without prior knowledge, because if you don’t know exactly what you are doing, there is a high chance that you will lose your time and energy by not getting results!
Much of what I will teach you here has cost me a lot of research and testing . The strategies you’ll learn here are more advanced compared to what you’ll find on super expensive courses! However, this course has been designed so that even people with no prior knowledge of SEO will be able to understand everything and apply everything in their stores!
SEO is a long-term procedure that takes time and effort, but it is worth it because it has the highest return on investment compared to any other e-commerce marketing strategies!
And because when optimizing for SEO, you will need months before you start seeing the results of your work! The sooner you start working on your SEO, the better!
Now let’s see what you’ll learn in this course:
How to conduct keyword research, what tools and platforms to use, and most importantly, how to evaluate these keywords and choose between them!
Then we will move to your store to perform our local optimization:
Here we will explore:
– how to structure your store and collections
– how to optimize different pages of your store: what keywords to include and where
– How to optimize your store so that it works quickly on both mobile devices and desktop computers
– How to link different store pages together in a way that suits your customers and google robots at the same time
– How to deal with the lack of Shopify when it comes to SEO optimization, what things should you fix and how to fix them
We will then move on to out-of-system optimization, and this will include:
– how to work with your backlink profile: this means that you make other sites link to your store, which makes google trust your store more!
– What are the different strategies for building backlinks and how to adapt to each of them?
Then we’ll look at what content marketing is and how to use it to increase your store’s traffic and increase your brand awareness! We’ll cover everything related to this, starting with how to choose your topics, how to write your posts, how to write their tiles, and what are the best tips for creating content that will keep your audience engaged and lead them to your products!
and our work isn’t done yet, in this course you’ll also learn how to perform a manual and technical SEO audit of your store so you know where you stand and what things you should start fixing.
All this and much more will be discussed in this course!
Also, in this course, you will learn in a very fun and effective way. Most of the lectures are videos with a whiteboard and lots of animations designed specifically to help you understand the concepts well and save you from any confusion. All lectures have soft background music to help you relax and focus. Thanks to these lectures, you will never feel bored or depressed!
Who is this course intended for:
Anyone who wants to grow their ecommerce business by making more money on google and driving free traffic
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Ecommerce SEO Master Class for Shopify stores 2021 (11/2020) Available now at Coursecui.com
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