Donald Miller – Craft a StoryBrand-Style USP

Donald Miller – Craft a StoryBrand-Style USP

Description:

PLAYBOOK OVERVIEW

A unique selling proposition isn’t just about what your product does, its also about what sets it apart and how your potential consumer truly benefits. Without one, your customer will spend all their energy trying to figure out what exactly you can do for them, instead of how they can buy from you. It can be daunting to try to fit all of that into a simple statement that covers every base, but there are some specific strategies from StoryBrand CEO and author Donald Miller that can help make it easier. This playbook will guide you through the creation of a StoryBrand-style unique selling proposition that gives your customer the problem, solution, and positive result without making them burn too many brain calories to get it. It’s clear, consistent messaging for your brand that you can use over and over again, from your socials to your emails to your homepage.

WHAT YOU’LL LEARN

How to write your unique selling proposition (USP) in a StoryBrand-Style one-liner that will state the problem, solution, and the positive result all in one easy to remember paragraph.
Once you’ve crafted your StoryBrand-Style USP, you’re going to put it everywhere that your audience would see it.
PLAYBOOK OUTLINE

Understanding the Purpose of a Unique Selling Proposition (USP)

Understanding the Objective
Crafting Your StoryBrand-Style USP

Components of a StoryBrand-Style USP
Step 1: State the Problem
Step 2: State the Solution (or Product)
Step 3: State the Positive Result
Step 4: Putting It All Together
Step 5: Editing Your StoryBrand-Style USP
Step 6: Use It Everywhere and Often
StoryBrand-Style USPs Examples

StoryBrand-Style USP Critique
Donald Miller Approved USPs
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.