Dave Gerhardt – The 10 Laws of Copywriting

Dave Gerhardt – The 10 Laws of Copywriting

Description:

Copywriting isn’t like the regular writing they wanted to teach you in school (I think I got a D in high school english btw…)

Copywriting is headlines, hooks, and stories.

It’s short, choppy copy crafted to get your attention and KEEP IT.

It’s a way of writing that will:

• Reach through the screen of your customer’s iPhone and hold their hand all the way through checkout.
• Get complete strangers to instantly know, like, and trust your brand (and then tell all of their friends about you too).
• Improve your communication and leadership skills — whether you need to send that clear and persuasive company email as a manager, or that uncomfortable email to your landlord or your kid’s teacher.
• Actually get people to respond to your emails (imagine that).

Copywriting is the single most important skill to master in business, and for the first time I’m going to share my my 10 laws of copywriting with you:

• Law #1 : You must learn how people make decisions.
• Law #2 : You must uncover the selfish benefit.
• Law #3 : You must learn how to tell a great story.
• Law #4 : You must write like you talk.
• Law #5 : You must use your customer’s words, not yours.
• Law #6 : You must write short, choppy copy.
• Law #7 : You must be specific.
• Law #8 : You must nail the headline.
• Law #9 : You must back everything up with social proof.
• Law #10 : You must address objections upfront.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.