Name: Dan Kennedy – No B.S. Ruthless Management of People and Profits
SKU: 172876
Price: 15.00 USD
Availability: InStock

Dan Kennedy – No B.S. Ruthless Management of People and Profits

Description

Here it is: no warm ‘n fuzzies, no academic theories—just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: • The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) • The two most crucial (and liberating) management decisions

• The worst number in business is…(fix this before it’s too late!)

• Leadership is vastly overrated: a new, rational model for profitable productivity

• Why and how to make marketing the master—all others servants • Mice at play, and how to get compliance when the cat’s away • Finding the magic “GE-Spot” for your particular business’ greatest success with its customers

• Fairness be damned—to the winners the spoils (it’s time to start paying for performance, not for showing up)

• Is a happy workplace a productive workplace? a serious look at the new, fun mandate—lies the management theorists sell

• Managing the sales process—the biggest instant improvement (more $ now!)

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
ebooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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