Cyber Security Marketing Toolkit from Robin Robins
A complete ” marketing Department in a box” Packed with templates, tools, campaigns, reports, and proven guides for selling cybersecurity solutions, backups, and managed it service contracts
What you will get with this program:
Full 12-month marketing plan
This plan will save you all the guesswork about marketing by pinpointing exactly which campaigns to send and when…and all the templates are included: from lead generation to campaigns and offers, educational reports and templates, email campaigns, PowerPoint presentations, and campaigns to make current customers happily pay more for an updated managed services campaign.
Quick Response Marketing Kit For The Next Wannacry Outbreak”
We will give you a plan (along with completed templates) to talk to your customers, potential customers, the media, and the community about the attack, to strengthen your position as an it services and security expert, transform stubborn customers so that they finally accept Your security and backup tips, assure good customers that you have protected them, and help those who have been victimized.
A proven search campaign that will have qualified potential customers calling you
I created what I consider to be my most powerful customer engagement marketing campaign to date, based on 15 years of research and testing in the trenches with MSP and IT service clients. During this workshop, I will give you an accurate plan for its implementation, as well as a series of templates for filling in the empty ones to send, a campaign calendar that will show you exactly what to send, when to send, and to whom to send, so that you can maximize your impact and response.
Webinar / Workshop-In-A-Box That Brings New Clients With Minimal Work
If you don’t have a large sales team (or list), this campaign is an absolute gold mine. We will give you a proven formula for people to register for your webinar or workshop, attend it, and buy. We’ll even let you fill out a blank PowerPoint template with all the notes and talking points made for you. We’ll also show you how to get other people to fill your seminar room, so all you have to do is come and talk for an hour to get more customers. This is akin to referrals on steroids and will be the simplest, most powerful positional campaign you’ve ever run in your entire life.
12-month drip campaign that potential customers will be happy to receive
Not all potential customers will be ready to buy right away – so you need a way to stay connected that not only positions you as a reliable consultant and cybersecurity expert, but will also be enjoyable for them. So when they are ready to buy, they go straight to you.
An email to send to your current managed customers that will make them happily pay more for updated Managed services
One of the biggest issues we hear from MSPs is this: “When I go back to my managed clients and tell them they need to pay more per month For updated security and backup solutions, they get grumpy and complain:” I thought you were already doing this for us! Why should I pay more?!?!?!”To solve this problem, I will give you an email that you can send to customers that explains why and makes them happy to pay for an updated solution – in fact, they thank You for updating their services!
Video Of The Fall 2017 Cybersecurity Roadshow
This event was massively popular with about 1000 MSPs and MSSPs participating. While there was a fair dose of marketing, there were several sessions on packaging, pricing, and providing managed cybersecurity solutions, as well as presentations of new vendors that the audience gave “two thumbs up”.
Plus a series of free bonus materials, including:
Free bonus #1: how to package, evaluate, and profit from selling advanced cybersecurity solutions
In this session, you will learn what services and solutions other MSPs include in their managed cybersecurity solutions, how they evaluate them and sell them to new and existing customers.
Free bonus #2: a new tool that will make even the most stubborn customers buy cybersecurity solutions and managed services
If you ever have to deal with clients or potential clients who persistently refuse to invest in cybersecurity solutions because “they are too small” or because they think “this won’t happen to me”, then you will love this new tool. We hear dozens of MSPs closing major deals using this to demonstrate how exposed they are.
Free bonus #3: how one participant closed $11,500 in NEW Cyber Security MRR in less than 90 days
This quick 20-minute presentation will give you a proven, easy-to-use process for quickly finding and closing new managed service clients. This will be especially true for MSPs who are struggling to overcome the objection of “we’re OK” or “we already have an it guy.”
Free bonus #4: the Dark Web Explained
During this video training, ID Agent explains what the dark web is, why you should know about it, and how you can help protect your clients from the dangers it poses. If you are not well aware of this information, you may put yourself and your customers at great risk.
Free bonus #5: review of MSP cybersecurity solutions 2018
Find out how the demand for cybersecurity solutions is changing, and how MSPs sell, package, and provide it support to their customers. This survey was conducted voluntarily by our clients and potential clients, who are mostly MSPs selling it services and solutions in the SMB market (10-100 computer users). More than 713 people participated in the survey, but 11% said they do not currently sell cybersecurity solutions. These respondents were filtered out of these results to give the best possible answers to the questions asked.
Free bonus #6: how to conduct a security assessment to close new prospects
This bonus video reveals an assessment tool that you can use to help your clients understand the importance of security solutions and enable them to assess in real time how much they are really at risk.
Lord –
This is Digital Download service, the course is available at Coursecui.com and Email download delivery.