SEO Audits: Create a Search Engine Optimization Audit For Your Website by Ryan Wiley
Description
Some of the general benefits of this course will be to teach you how to improve your own website’s SEO.
If you running your own marketing agency, you can also use this course to fix your clients websites issues and provide them a very clean SEO audit report.
I’m going to show you how I use a few different tools to check the health of a website.
Why is all of this important?
Google and other search engines crawl the pages of your site to determine what content is displayed in their index. If data is missing, broken or needs improvement these audits will help you make the improvements needed to see better results in the search engines for your content.
This course will help you learn about the following metrics on a website:
Meta tags that are too long, duplicated or empty
Title tags that are too long, duplicated or empty
Find broken links and 404 pages that need to be fixed
Determine if a site is mobile friendly
Check if your website contains an XML sitemap
Excessive links on pages
Link redirects
Determine if your website is mobile friendly
More information about SEO Marketing – Traffic:
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.
SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content,
and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.
[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior,
what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP).
These visitors can then be converted into customers.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines
when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
tristian –
This is Digital Download service, the course is available at Coursecui.com and Email download delivery.