Always Be Winning by Jon Buchan
Archive : Jon Buchan – Always Be Winning
At Last, You Can Turn Cold Leads Into
Cold Cash with an Almost Foolproof System for Getting Your Foot Inside Any Door
Dear Charmer,
There’s a research finding going around that humans have all the attention of a goldfish, which is to say about 8 seconds. I’m not a math guy and I don’t know if that number it too high or too low, but I do know one thing for sure – getting the attention of busy people is one of the hardest jobs in business. It doesn’t matter if you’re a billion dollar giant or a sole proprietor working out of your home. If you can’t get the attention of the people you want to attract, you might as well be invisible.
You saw that the funnel is wider at the top than the bottom. That’s because there are more people coming into your funnel than will end up taking Action. Another way to look at it is that Attention represents Opening the Sale and Action is Closing the Sale. Here the “Sale” could be opting in to an email list, making a phone call, redeeming a coupon, making a donation to charity, or buying something. What we call the “sales cycle,” or how long it takes to go from Opening to Closing, could be an instant or even a year. It takes very little thought to purchase a bag of potato chips at 50% off, but signing a contract for a multi-million enterprise software application involving thousands of users is a considerably more complex decision.
If you’re a well-known celebrity like Tiger Woods or Julia Roberts, you don’t have to work very hard to get attention. Imagine that Tiger sends out a Tweet that he is giving private golf lessons or Julia tells the press that she is conducting acting classes. You can bet that a huge number of those who hear about these offers are going to pay Attention. When people with such visibility and credibility speak, people listen.
But people like you and me may be known in our immediate circles but virtually unknown to the larger audiences we want to attract. We can’t build a predictable and scalable business on Word of Mouth Marketing alone.
Our job may be harder than Tiger’s or Julia’s, but that doesn’t mean we can’t be successful. Everyone starts out as a nobody, and we’ve all heard of people who have come out of nowhere and become household names. Justin Bieber and Susan Boyle were unknowns who got their big break on talent shows.
The problem is that we’re all bombarded with noise everywhere we go, and it’s only getting worse.
According to the website Time Well Spent, “We live in an arms race for attention. Because we only have so much attention in our lives, everything has to fight harder to get it. YouTube autoplays more videos, so we forget to leave. Instagram shows new likes one at a time, so we keep checking in. Facebook shows whatever keeps us on screen, whether it’s true or not. News media turns everything into instant, breaking news.”
It’s harder than ever to GET ATTENTION in an age of overwhelm and clutter.
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A lot of people think that shouting louder than the next person is the key to success. That might work for a hungry baby who has only way of communicating – screaming at the top of his or her lungs. But an adult who shouts is considered a loudmouth, a braggart, a pest. You can be successful this way. Love em or hate em, people like Howard Stern and Rush Limbaugh take pride in being offensive, but they also alienate entire segments of the population. I doubt that you want to do that.
There Is a Better Way
I’ve found a better way, a system based on immutable human nature, not hacks and tricks that will be obsolete as soon as the next Facebook algorithm comes along. A system that isn’t obnoxious, loud, and boorish. A system that takes advantage of involuntary human responses and allows you to turn predictable behavior into predictable cash.
I’m talking about a way of getting attention based on Laughter. Humour. Making People Smile.
Who Am I and Why Should You Listen to Me?
Please allow me to introduce myself. I’m Jon Buchan. I specialise in developing creative b2b sales campaigns that deliver results. I also head up a Facebook group dedicated to my unique approach to new business called Charm Offensive.
Here’s my story.
A good few years ago, I was desperate for sales after my word of mouth work dried up.
I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.
To my astonishment, it worked!
My favourite one succinctly said “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities.”
I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs.
I’ve used this same style to get senior editors at large publications to respond to me and publish my clients content.
I’ve used it to help people get as many job interviews as they want – and to meet people I really look up to.
I’ve recently used it to get booked on some awesome podcasts too. I was interviewed by both Michael Senoff and Kevin Rogers this year. They’d never heard of me until I cold emailed them.
I am so excited about this…
I want to put you in a position where you are never worried about how you’re gonna find new clients. You’re always going to have opportunities. You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or a global brand. You can meet any type of person – even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation. You will be able to open opportunities for yourself whenever you want – and when you’re able to do that, life gets really exciting.
I never thought I’d give this information away – which I guess is why I’m selling it instead. 😀
So I’ve decided to put together a course that will help you.
I’ve designed three tiers of access. The pricing I’ve mentioned on this page is for Charter Members (that means you if you buy in this enrolment period.)
They’re incredibly affordable, and you could even recoup your investment by the time the course is over.
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Module 1: Your Pitch To The World
The first part is about crafting your story, your pitch and your offering.
It is not about building a website, growing a social media following or about builing an email list. This course will show you how to succeed without needing those!
- Develop an offering that’s compelling and specific
- Find out who your ideal clients are
- Write the perfect story that endears you to your prospects
- Craft a succinct one line pitch that will intrigue your prospects
- Creative a LinkedIn profile that gets attention and builds credibility and interest
Module 2: Find Your Ideal Customers And Start A Conversation With Them
- Find your ideal clients online and get their contact details.
- How to write compelling copy for your cold approaches through cold email, direct mail and LinkedIn.
- This won’t be a generic, boring approach that gets ignored.
- I’ll show you how to do it the “Charm Offensive” way – an approach that cut-throughs the noise and gets your target customers to actually respond and want to talk to you
- Go the extra mile for when you want to get the attention of your dream clients.
- How to manage the whole process so you build opportunities for yourself right now – and in the coming weeks, months and years.
Module 3: Build Your Influence Online
That’s the outbound stuff sorted, but you also want leads to come to you.
I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.
- Find and invite yourself on podcasts that your clients listen to.
- How to find and convince journalists and other influencers to write about you.
- How to write content on social media that intrigues your audience and builds their interest in you over time.
- How to start a tribe around your area of expertise.
Module 4: Turn Conversations Into Cash
Lastly, and crucially, I’ll show you how to close deals. You will learn:
- How to impress prospects on sales calls and in sales meetings
- What to research and ask before the call or meeting
- How to open the call or meeting
- What questions to ask
- How to follow up after the call or meeting
- How to create a proposal that stands out
- How to send the perfect email that gives you the best chance of winning.
- How to really pull at all the stops, for when you want to win those dream clients.
Private Facebook Group – Success Obsessives
All customers will get access to a new private Facebook group.
Every month there will be a monthly mastermind session, where I will answer questions, review campaign strategy and creative and hold you accountable! We’ll even have guest experts from time to time who bring valuable expertise that you can benefit from.
You’ll get a chance to interact with fellow Success Obsessives and share your stories, best practices, approaches, what’s working and not working, and anything else that will accelerate our success. Live a Charmed Life and Spread the Charm!
This will cost at least $97 a month to folks outside of the program. I am only inviting Always Be Winning customers at this point!
The Charter Member Program
As the first people to sign up, you will be Charter Members of the program.
This offer ends on Sunday when I will be closing enrollment.
I go above and beyond with my customers. I’ve even added an absurd money back guarantee. If you’re not happy for any reason, I’ll give you a full refund. You even get to keep the course materials and bonuses.
You can find success with this course without any email list or any social media following. You can start winning from day 1. I can’t wait to help you do just that.
I want to see you win. I get a buzz from it. I’m addicted to it. Let’s join forces.
I hope to see you on the inside.
Thank you,
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Enrollment Has Ended!
RATHER GOOD
$
297
- 4 Live Training with Q&A Sessions:
(Plus Access To Recorded Versions) - Develop Your Pitch To The World
- Find Your Customers & Start A Conversation
- Build Your Influence Online
- Turn Conversations Into Cash – How To Close Deals
- 3 Months Access To Premium Facebook Group
- 3 Group Mastermind & Strategy Review Session
- Really Good Template Pack:
- Cold Email Template
- Direct Mail Template
- Getting On Podcasts Guide
- Getting Journalists Attention Template
EVEN BETTER THAN RATHER GOOD
$
547
- 4 Live Training with Q&A Sessions
(Plus Access To Recorded Versions) - Develop Your Pitch To The World
- Find Your Customers & Start A Conversation
- Build Your Influence Online
- Turn Conversations Into Cash – How To Close Deals
- 6 Months Access To Premium Facebook Group
- 6 Monthly Group Mastermind & Strategy Review Sessions
- Even Better Template Pack:
- 8 Part Cold Email Sequence
- Direct Mail and Email Follow Up Template
- Getting Journalists Attention Template
- Booking Speaking Gigs Template
- Booking Podcast Guests Template
- Getting On Podcasts Guide
- LinkedIn Invite Template
- LinkedIn 1st Connections Template
- Additional Live Training Sessions:
- Cold Calling Live Training
- Info-tainment Live Training – How To Write Entertaining Opt-In Emails
- Facebook Advertising & Funnels – Live Training
- Private 1-2-1 Coaching:
- One Private 1-2-1 Skype Session with Jon
I’M READY TO DOMINATE
$
1997
- 4 Live Training with Q&A Sessions
(Plus Access To Recorded Versions) - Develop Your Pitch To The World
- Find Your Customers & Start A Conversation
- Build Your Influence Online
- Turn Conversations Into Cash – How To Close Deals
- 12 Months Access To Premium Facebook Group
- 12 Monthly Group Mastermind & Strategy Review Sessions
- The Best Template Pack:
- 8 Part Cold Email Sequence
- Direct Mail and Email Follow Up Template
- Getting Journalists Attention Template
- Booking Speaking Gigs Template
- Booking Podcast Guests Template
- Getting On Podcasts Guide
- LinkedIn Invite Template
- LinkedIn 1st Connections Template
- Advanced LinkedIn Template Pack
- My “Lead Kingpin” Swipe File Of Successful Cold Approach Templates
- Additional Live Training Sessions:
- Cold Calling Live Training
- Info-tainment Live Training – How To Write Entertaining Opt-In Emails
- Facebook Advertising & Funnels – Live Training
- Private 1-2-1 Coaching:
- Private Creative Brainstorm & Strategy Session
- 3 Months Private Coaching
- 6 Private 1-2-1 Skype Sessions.
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