Alan Weiss – The Art of the Referral Workshop
Based on my brand new book, million dollar referrals, and my globally popular conference call on this issue, I’m making the art of referrals to make you:
Create ongoing, unsolicited referrals from existing customers.
Create ongoing, unsolicited referrals from non-customers.
Request referrals comfortably and confidently.
Actively follow up on promised referrals.
Profile and prescribe your ideal recommendation.
Use the appropriate language to convince the recommended source to actively participate.
Practice with your actual referral source with the group.
Record what you and others do well to copy it.
Ask for specific guidance in your industry, geography, customer base, etc.
A successful referral and you pay for this program ten times more. But our goal is ten times the referrals you currently receive. Stop losing half your business and never ask for it!
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