10x Facebook Ads 2019 by Joanna Wiebe

10x Facebook Ads
Actionable step-by-step tactics to guide your creation of the strongest ads – for Facebook, Instagram or any paid social – with 10x the confidence.

Contents
Welcome and Start Here!
Welcome and Start Here!
5 mins
Your Workbook <— Download Me!
1.35 MB
Module One: Facebook and Instagram Ads 101
Facebook and Instagram Ads 101
16 mins
Cheat Sheet: Stages of Awareness
259 KB
How to Map a Lead Generation Funnel
10 mins
How to Map a Webinar Funnel
6 mins
How to Map a Challenge or Video Series Funnel
5 mins
How to Map an Ecommerce Funnel
6 mins
How to Map a Funnel from Scratch
5 mins
End of Module 1 Quiz
Module Two: Anatomy of Facebook and Instagram Ads
Anatomy of Facebook and Instagram ads
10 mins
An Over the Shoulder Walk-Through of Ad Types
11 mins
Resource: Facebook Ad Unit Guide
End of Module 2 Quiz
Module Three: Gathering your Messages
Gathering your Messages
8 mins
Ninja Technique: Facebook Group Message Mining
14 mins
Ninja Technique: How to Mine Amazon Reviews
8 mins
Ninja Technique: How to Mine Twitter for Messages
5 mins
Ninja Technique: Facebook Ad Competitor Research
7 mins
Cheat Sheet: Voice of Customer Research Questions
721 KB
End of Module 3 Quiz
Module Four: Mapping your Messages
Mapping your Messages
8 mins
End of Module 4 Quiz
Module Five: Writing High-Converting Messages
Writing High-Converting Ad Copy
9 mins
Value Proposition Rehab
10 mins
Long Copy vs Short Copy
3 mins
When You’re Ready to Write – Do This First
2 mins
Step One- Reference your Funnel Map and Pick a Place to Start
4 mins
Step Two- Write Down your Value Prop Variations
3 mins
Step Three – Write your Headline Variations
15 mins
Step Four – Write your Body Copy
37 mins
Resource: Facebook Ad Copy Example
Ad Copy Worksheet
58 KB
Cheat Sheet: Value Proposition Checklist
197 KB
Resource: Emojipedia for Facebook Friendly Emoji’s
Resource: Facebook Bullet Point Emojis
End of Module 5Quiz
Module Six: Images and Videos
Images and Videos
25 mins
Resource: Creative Hub Gallery
Resource: Creative Hub Ad Formats
Resource: Facebook Text Checker
Cheat Sheet: Do’s and Dont’s
121 KB
Anatomy of a One-Minute Video
211 KB
Livestream Script: Educational/ Value-Add Content
151 KB
Livestream Script: Relationship-Building
121 KB
Livestream Script: Case Study
136 KB
Livestream Script: Sales
93.7 KB
Resource: Copyright Free Images from Pexels.com
Resource: Copyright Free Images from Unsplash.com
End of Module 6 Quiz
Module Seven: Landing Pages that Convert
Landing Pages that Convert
9 mins
Cheat Sheet: Anatomy of a High-Converting Landing Page
279 KB
End of Module 7 Quiz
Module Eight: Testing and How to Know if your Ads are “Working”
Testing and How to Know if your Ads are “Working”
16 mins
How to Troubleshoot a Campaign
13 mins
Cheat Sheet: Rules of Thumb for Effective Testing
148 KB
Cheat Sheet: Key Metrics and what they Mean
170 KB
Cheat Sheet: Key Metrics and what they Mean Continued…
96.8 KB
End of Module 8 Quiz
Module Nine: Red Flags
How to Spot and Avoid Red Flag Situations
3 mins
Cheat Sheet: Red Flags to Avoid
198 KB
End of Module 9 Quiz
Bonus: Facebook Ad Compliance
How to Write Facebook Ad Compliant Copy in Difficult Verticals
17 mins
Resource: Facebook Ad Policies
Quick-Start Videos
Step One- Reference your Funnel Map and Pick a Place to Start
4 mins
Step Two- Write Down your Value Prop Variations
3 mins
Step Three- Write your Headline Variations
15 mins
Step Four – Write your Body Copy