Content Marketing Mastery Course by Russ Henneberry
What You’ll Learn
Leverage 5 Types of Content & 7 Traffic Strategies to Boost Conversions & Generate Leads
There are 2 chief concerns when it comes to Content Marketing: WHAT are you going to create, and HOW are you gonna get eyeballs on it. In this newly updated Mastery Course, you’ll work through a step-by-step process to create content that is proven to generate leads, convert leads into first-time buyers, and sell more to the customers you already have.
Model Your Content on 28 World-Class Examples from Titans of Industry
Discover how companies like Ben & Jerry’s, Nordstrom, Ramsey Solutions, Casper Sleep, and Lowe’s generate BILLIONS of impressions per day using easy to replicate, proven content strategies.
5 Content “Wrappers” to Curate Your Editorial Calendar
Knowing WHEN to publish content is just as important as the content itself. Content Marketing expert Russ Henneberry’s “content wrappers” will not only help you determine what type of content to publish, but when to publish to generate the best possible engagement.
About Your Instructor
Russ Henneberry
Russ Henneberry is the founder of Modern Publisher, a community of information product business owners and expert digital marketers. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
Deploy a Repeatable System for Building Content & Driving Traffic at Every Stage of the Customer Journey
- Learn how to create your ideal Customer Avatar so you can architect a content strategy that easily attracts leads and buyers
- The “GC = A” Content Marketing Formula that seamlessly connects the dots between content and sales
- Identify the 4 core problems that plague virtually every business and how your content can remedy each one
- Discover the 5 types of content you need in the “Awareness” stage to generate targeted leads and prospects
- Master 4 content types that not only consistently drive leads, but convert those leads into serial, high-ticket buyers
- Choose from 11 goals and 13 different types of content to create a content strategy that is laser-focused on moving the needle for your organization (building this content plan is a snap using our Content Marketing Plan worksheets)
- Leverage 6 types of content that reduce churn, increase referrals and generate positive reviews (#4 will shock you)
- Use easy to deploy content strategies that help you sell more… and more often
What Will You Get By The End?
Here’s a career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…
…If there was a predictable, step-by-step method for attracting a steady surge of red-hot leads EVERY SINGLE DAY without the crippling “what the heck do I do next?” syndrome and (most importantly) without spending a single dime…
Would you finally feel confident enough to make creating a profitable content strategy your business’ #1 priority?
If your answer is “YES!” here’s what you need to know:
Ordinary content marketers just don’t get it…
There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic), you need to do more.
So how do you do it?
How do you build a “machine” that turns content into free, targeted traffic?
Fortunately, that’s exactly what you’re about to learn in this proven, step-by-step training…
By the time you’re done, you’ll be uniquely qualified to help brands convert content into organic traffic and sales… automatically.
More specifically, you’ll be able to not only deliver fresh leads and customers… you’ll be able to deliver those leads and customers “organically”… even FREE!
Now, only one question remains:
What are YOU waiting for?
Course Details
Module 1
Getting Started
Lesson 1: From the Author
Lesson 2: Here’s What to Expect
Lesson 3: Content Marketing: The What and Why
Lesson 4: The Content Marketing Formula
Lesson 5: Create a Customer Avatar
Lesson 6: Content Marketing and the Customer Value Journey
Lesson 7: The Most Dangerous Myth in Content Marketing
Lesson 8: The “Content Baton”
Module 2
Content that Drives Awareness
Lesson 1: Content that Creates Awareness and Engagement
Lesson 2: Goals at the Awareness and Engagement Stages
Lesson 3: 5 Staple Content “Wrappers”
Lesson 4: Content-Type: Blog Article
Lesson 5: The 10-Point Blog Post Audit
Lesson 6: Content-Type: Podcast
Lesson 7: Content-Type: Video
Lesson 8: Content-Type: Social Update
Lesson 9: What Should My Post Be About?
Lesson 10: How Often Should I Post?
Lesson 11: How Should I Get Traffic to My Post?
Lesson 12: Engineering Engagement
Lesson 13: The Gate: From Awareness to Subscription
Module 3
Content that Generates Leads
Lesson 1: Content that Generates Leads
Lesson 2: Goals at the Subscribe Stage
Lesson 3: Content-Type: Lead Magnet
Lesson 4: 7 Types of Lead Magnets
Lesson 5: The Squeeze Page
Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
Lesson 7: The 10-Point Lead Magnet Audit
Lesson 8: Content-Type: Event
Lesson 9: In-Person Events at the Subscription Stage
Lesson 10: Online Events at the Subscription Stage
Lesson 11: The “Left Turn”: From Subscriber to First-Time Buyer
Module 4
Content that Sells
Lesson 1: Content that Sells More (and More Often)
Lesson 2: Goals at the Convert Stage
Lesson 3: Goals at the Ascend Stage
Lesson 4: Anticipating and Satisfying Intent
Lesson 5: Content-Type: Customer Story
Lesson 6: Content-Type: Product Demo
Lesson 7: Content-Type: Product Comparison
Lesson 8: Content-Type: Event
Lesson 9: The Gray Area Between Copywriting and Content Marketing
Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
Module 5
Content that Increases Retention & Loyalty
Lesson 1: Content That Increases Customer Retention & Loyalty
Lesson 2: Leveraging Awareness Content
Lesson 3: Content-Type: Welcome Email
Lesson 4: Content-Type: About Page
Lesson 5: Content-Type: Packaging and Package Inserts
Lesson 6: Content-Type: Support Documentation
Lesson 7: Content-Type: Events
Lesson 8: Digging a Competitive Moat with Content Marketing
What You’ll Get
You’ll Receive INSTANT Access To:
- 5 NEW Core Modules
- 53 NEW Video Lessons
- The Customer Value Journey Handout
- The Customer Avatar Worksheet
- The 10-Point Blog Post Audit
- 5 NEW Quizzes (one for each module)
- 1 FINAL Exam
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This is Digital Download service, the course is available at Coursecui.com and Email download delivery.