Laura Belgray – Story Hero Storytelling Workshop

Description:

I’m Laura Belgray, award-winning copywriting expert, founder of Talking Shrimp, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called “Laura Fcking Belgray.” That’s the fame status you achieve telling great stories: {first name} fcking {last name}.

I’ve taught email writing to thousands, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable’s, Marketing Profs’, and lots more.

Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango.

In this 2-hour video training, you’ll learn:

The Art of The Start: How to jump into a story so we’re gripped from the get-go
The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
Rhythm changes. (See what I did there?)
“How do I use dialogue and spoken lines?” ME: I’ve got you.
Humor, or which words add the yuk yuks
Length. How long is too long?
The difference between a “who cares” anecdote and a real story
How to make a story “email appropriate”
Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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