Billy Gene – YouTube Masterclass

Billy Gene – YouTube Masterclass

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As of 2016, YouTube has 1.3 billion users that watch 4.95 billion videos a day. Regardless of whether or not you’re looking to use the internet as a tool to grow your business or just a casual YouTube user, those statistics are absolutely mind-blowing.

But even more mind-blowing is the fact that only 9% of small business in the United States actually use YouTube for their marketing purposes.

That is a huge oversight. YouTube reaches more people in a wide demographic than any network on cable TV. Viewers watched over 1 billion minutes of the top YouTube ads in 2014.

If you’re a small business owner looking to advertise, you don’t want to miss out on using YouTube as prime advertising real estate. But, if those statistics weren’t enough to convince you, read on to learn more about just how powerful YouTube advertising really is.

Why Should You Use YouTube Advertising?
As anyone with experience in creating video ads will tell you, making engaging video content is much harder than you might expect. It’s nothing at all like writing text or putting together an image for an ad. But all of the benefits of using the YouTube advertisement opportunities makes all of that effort absolutely worth it.

How? It gives marketers an affordable alternative to traditional advertising on television.

For years, TV ads have been at the top of the media advertising game. But for an average 30-second spot on a program that is televised nationally, the cost can go over $100,000. So for anyone who is running a small to medium business, those advertisement slots are more than a little out of reach.

YouTube came along and changed all that.

YouTube is our new TV. Television engagement has been rapidly declining, but YouTube engagement is skyrocketing.

Every day, people all around the world watch over 1 billion hours of YouTube. That’s equal to 100,000 years, which is more than human history, all in one single day.

YouTube has a huge reach and incredible viewership, but that’s not all it offers. It also comes with the benefit of being much more accessible than conventional advertising methods. Instead of paying thousands of dollars for a thirty second TV ad, you pay only pennies per view.

Add that to the fact that you only have to pay if the viewer actually watches the ad for more than 30 seconds, and you have a recipe for success at an affordable price.

People who watch YouTube ads the entire way through are 23 times more likely to visit or subscribe to a brand or channel. These people are sharing videos and watching more videos involving these companies every day. And even when your viewer isn’t watching all the way to the end, they’re still ten times more likely to do those things anyway.

YouTube advertising works. Here’s how.

How It Works
Google offers a few different advertising options on YouTube. You can choose TrueVuew in-stream ads, TrueView video discovery ads, and bumper ads.

TrueView In-Stream Ads

When you think about YouTube advertising, you probably think about TrueView in-stream ads. These ads are the ones that pop up right before the video you selected starts to play.

Most of the time, viewers have to watch the ad for at least 5 seconds before they get to make a choice. They are allowed to either skip the ad and continue to their video or keep watching the ad to the end.

If you set them up in your YouTube video, you can create cards or screens at the ends of videos that will encourage viewers to do something like click through to your website. You can also set up a clickable call-to-action also known as a CTA that YouTube will display during the first seconds of your video.

These CTA spaces give your audience a way to take action after viewing your ad. While they aren’t as eye-catching as a card or end screen, they still look more professional than a typical YouTube card does.

Regardless, it’s a good idea to set up cards and end screens on your YouTube video.

You can also create non-skippable video ads that play before videos. These ads can be run before or in the middle of videos. These ad videos have to be 15-20 seconds in length.

The best part about TrueView in-stream ads is the copious amounts of information that AdWords gives you about your video. You can see how many people watch your video the whole way through, how quickly they click away, what your click-through rates are, and so much more.

That’s a heck of a lot more than television offers.

TrueView Video Discover Ads

You might know these ads by their old name. YouTube used to call this advertisement option In-Display Ads. These aren’t as well known as in-stream ads, but they’re still common. If you’ve ever used the search function on YouTube, you’ve seen a video discover ad at the top of your search results.

Just like on Google, YouTube places ads before the results you were looking for.

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Video discover ads are great for when you’re trying to promote a video that’s longer than 1