Ian Henman – Local Youtube Mastery

Ian Henman – Local Youtube Mastery

Description:

Tired of dealing with Facebook Account Bans, Business Manger Shutdowns and Profiles Being Disabled? Want to start running YouTube ads for offline and service based businesses?
It’s time to turn the page
It’s the worst number in business, ONE.

One client
One traffic source
One audience or ad
As marketers we need to have more than one way to achieve our end goal be it a lead, opt-in, sale or a phone call.

Facebook has been one of the top choices for thousands of marketers for several years now, but the complexities of account shut downs has many of us running with our tail between our legs wondering…

Will I be able to run ads tomorrow?

Next week?

Next month?

It’s time to diversify and I’m going to show you how in Local YouTube Mastery. Discover how to run YouTube ads for offline businesses, and leverage your other traffic sources such as Facebook to get YouTube ads up and running FAST!

Ian Henman – Local Youtube Mastery Course curriculum
1. START HERE – Introduction

Welcome! – Watch me first.
The 30,000 Ft Overview
Components We Will Cover about YouTube Ads
Basics of Youtube Ads
Setting up a YouTube Channel
Using Discussions to Get Quetsions Answered
2. YouTube ads Targeting

WHAT/WHERE/WHO of Targeting for Youtube Ads
WHEN TO USE DIFFERENT TYPES OF TARGETING
SUGGESTED TARGETING FOR LOCAL VS NATIONAL (large geo clients) CLIENTS
Performing Youtube Audience Intel
Your Funnel
Your Funnel
Google Analytics, Goals and Audience Selection
COURSE EXAMPLE – Choosing Audiences to Target
3. Your Offer and Video Script

#11 What’s your offer? Discussion about offers
Your Script & Voice Over
Questions to Ask Clients to for Offer/Script
STRATEGIES for writing your scripts
COURSE EXAMPLE – Crafting the offer
Course Example – Writing a Script
4. Creating Your First Videos

Youtube Competitive Research
Tips for Creating Good Video Ads
Video Creative Overview
Creating Your First Video PART 1
Creating Your First Video PART 2
Creating Your First Video PART 3
Creating Your First Video PART 4
Creating a FAST Voice Over with Speechelo
COURSE EXAMPLE: Creating Real Estate Video
COURSE EXAMPLE: Finished Real Estate Video
Creating a Vidnami Video with Speechelo Voice Over
5. Campaign Tracking (left to right)

The Tracking problem we are all facing
Why This Tracking Work
Elements of the Left to Right Tracking Strategy
The Actual Tracking Setup in Google
Reviewing an Actual Funnel Left to Right Style
How to Fix What is Broken in Your Funnel
6. Youtube Campaign Build & Launch

WAYS to Structure your Campaigns
Building Your First campaign
Understanding Bidding – Max Conversions vs TCPA
Setting up Branded Search
Setting Up Retargeting Audiences
Creating Google Custom Audiences
7. Optimizing YouTube Campaigns

The REVIEW/OPTIMIZATION Hierarchy
PART 2: The REVIEW/OPTIMIZATION Hierarchy
How to avoid Video Ad “BURNOUT” and what to do about it
“TAMING” Campaigns with tCPA
The “STALL” effect on YouTube and how to avoid it.
How to Test New Audiences and Creatives (video ads)
Reviewing Initial Campaign Results
How to Analyze Location & Device Reports
Using Audience Insights
Scaling Campaigns and Results
Analyzing Your Funnel for Improvement
8. Advanced Strategies for Youtube Ads

Segmenting Campaigns for Improved Performance
How to Scale Your Youtube Campaigns
Testing YouTube Lead Ads
9. Google Discovery

What is Google Discovery
Ad Formats and Landers for Discovery
Targeting & Bidding for Discovery Campaigns
Setting up a Discovery campaign
10. Bonus Strategies

Retargeting on YouTube
Retargeting on Google Discovery
Retargeting on Google Display Network
Always Be Testing
11. NICHE EXAMPLES

Duct Cleaning – Script
Duct Cleaning – Landing Page
12. Live Q & A Calls

March 10th 2021
March 17 2021
March 24th 2021
April 14th 2021
April 21st 2021
April 28th 2021
May 12th 2021
May 19th 2021
May 26th 2021
June 9th 2021
June 16th 2021
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.