Hyla Nayeri & Adrien Bettio – How TF Do I Start?

Hyla Nayeri & Adrien Bettio – How TF Do I Start?

Description:

WHAT TF IS IN THE COURSE ?
Module 1: Welcome to How TF Do I ?
Introduction(2:00)
The 437 story(3:10)
How TF Do I ? Workbook
Module 2: The Business Idea
Lesson 1: Idea Generation(8:06)
Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.(5:08)
Module 3: Manufacturing 101
Lesson 1: What to Look for in a Manufacturer(14:18)
Lesson 2: How to Find a Manufacturer(9:31)
Module 4: Manufacturing 2.0
Lesson 1: Design Process – From Techpack to Final Sample(7:49)
Tech Pack Walk Through(4:00)
Lesson 2: Logistics, Quality assurance and Costing(6:05)
Module 5: Building a Collection
Lesson 1: Our Experience + Approach(5:03)
Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing(7:12)
Costing Example(12:11)
Purchase Order Walk Through(4:52)
Module 6: That Cash Money
Lesson 1: Funding your business(5:00)
Lesson 2: Finding resources to fund your business(3:53)
Lesson 3: Risk and Reward(6:18)
Module 7: Branding is KEY
Lesson 1: Establishing Branding(2:10)
Lesson 2: Visual Identity(2:59)
Lesson 3: Naming your Business(4:45)
Lesson 4: Differentiating from competitors(6:14)
Lesson 5: Branding Consistency(2:44)
Module 8: Ecommerce Tips
Lesson 1: Getting Set up(2:58)
Lesson 2: Uploading product + descriptions(3:03)
Lesson 3: Landing Page Tips(2:31)
Lesson 4: Becoming a trustworthy brand(4:21)
Module 9: Operations
Lesson 1: Packing + Shipping(14:31)
Lesson 2: Customer Service + Policies + FAQ(4:16)
Module 10: Social Media Marketing + More
Lesson 1: Brand Exposure(1:37)
Lesson 2: Social Media Platforms(2:19)
Lesson 3: Growing through IG(4:21)
Lesson 4: Instagram growth Hacks(5:17)
Lesson 5: Value Proposition(5:22)
Lesson 6: Tik Tok for your brand(4:50)
Lesson 7: Creating Conversion(8:11)
Module 11: Influencer Marketing + Celebrity
Lesson 1: Everything you need to know about Influencer Marketing(1:27)
Lesson 2: Paying for Influencers(8:13)
Lesson 3: Finding Influencers for your brand Part I(3:52)
Lesson 4: Finding Influencers for your brand Part II(9:13)
Lesson 5: Influencer Outreach(7:44)
Lesson 6: Influencer Gifting Part I(3:14)
Lesson 7: Influencer Gifting Part II(2:56)
Lesson 8: Large scale influencers(5:44)
Lesson 9: Celebrity gifting(7:21)
Module 12: Launch Day Marketing
Lesson 1: Launch Day(3:16)
Lesson 2: Selling Out(2:50)
Lesson 3: Keeping the customer after your first order(2:37)
Module 13: The Boring Stuff
Lesson 1: Incorporation(6:00)
Lesson 2: Accounting(8:17)
Lesson 3: Legal(2:25)
Lesson 4: Human Resources(3:02)
Module 14: Mindset
Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle(4:37)
Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation(5:07)
Module 15: Self Development
Lesson 1: Routines(1:49)
Lesson 2: Balancing life as an entrepreneur(2:05)
Lesson 3: Reading for an entrepreneur(1:16)
Module 16: The Hard Parts No One Talks About
Lesson 1: Entrepreneurship Lifestyle(2:44)
Lesson 2: Fear of failure(1:37)
Lesson 3: Motivation as an Entrepreneur(1:18)
Lesson 4: Successful brand > my health + happiness?!(2:10)
Lesson 5: This shit ain’t easy(3:08)
Lesson 6: You are more than your brand(1:48)
Lesson 7: No one is perfect(2:47)
Congratulations on Finishing How TF Do I ?(1:13)
Frequently Asked Questions
Industry Terms 101
When to pay yourself a salary?(1:33)
When to hire your first employee?(0:53)
Best Marketing Dollars?(1:13)
How to approach Press or PR as a small brand with little cash?(0:46)
What tools do we use for planning, execution and operations?(1:07)
Hiring tip(1:22)
Best business book?(1:31)
Tips on balancing business with current job/school(1:34)
How to pick someone’s brain?(1:35)
How did you building your business network?(1:13)
Next Steps(0:31)
Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.