Dede Stockton – Content Promotion Planner

Description:

Here’s what you’ll get:

Step 1: Know Where Your Audience Hangs Out

No matter how awesome your content is, if you’re sharing it on LinkedIn and your market spends all their time on Instagram, you won’t get any traction. Exercise: Create your client avatar; or review your avatar for changes if you already have one Exercise: Survey your audience

Step 2: Create a Strategic Content Plan

Every piece of content has a job to do, whether it’s selling your hot new coaching program or encouraging people to join your mailing list. It pays to have a plan, rather than just waiting for inspiration to strike. Exercise: Create a content inventory list Exercise: Map out your content marketing calendar

Step 3: Make Your Content Promo-Worthy

Your content is a representation of you and your business, so you obviously want to put your best foot forward when producing content. Exercise: Create a killer content checklist

Step 4: Create Channel-Specific Promos

For every channel or platform you will use to promote your content, be sure you know what works and what doesn’t. Exercise: Determine what each channel promotion looks like

Step 5: Automate!

Promoting your content and expanding your reach on social media is necessary but who has time to manually post to several different channels each and every week? Exercise: Review the top tools to make an informed choice

Step 6: Don’t Forget to Cross-Promote

Promotion of your content doesn’t only happen on social channels. It can and should happen on your existing content as well. Exercise: Create a cross-promotion checklist

Step 7: Track Your Results

Track your promotions and review your results so you can spend your time and energy where you see the best results. Exercise: Create your promotion tracker

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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