Alan Weiss – In the Buyers Office

Description:

In this unprecedented live streaming event, I will play the role of a consultant with a buyer (who will be played by Suzanne Bates, a globally-recognized expert and author on communications, with scores of CEO clients).

In the first role play, I’ll portray an “average” consultant, and the conversation, questions and results will reflect that. In the second role play, I’ll portray an excellent consultant who pursues the true value and results of the project, and produces a more effective proposal for the client and the consultant.

You will see how to:

Shepherd the conversation in the direction you choose, and avoid meandering discussions.
Obtain the maximum commitment from the buyer.
Gain conceptual agreement in a short time.
Identify true measures of success.
Maximize the value in the buyer’s eyes and therefore maximize your own fees.
Avoid multiple meetings and wasted time.
Act and behave as a peer of the buyer.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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